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Project Type: Conference Planning and Marketing
Client Type: Annual Corporate Meeting
Attending Audience: National
Challenge 1: When we were engaged to help plan the annual sales meeting, this client was undergoing enormous internal restructuring; buying up new companies, integrating new employees into their business processes and remaining cognizant about employee morale.
As such, the lead planner had the savvy to realize she needed to be focusing her time ensuring leadership from the top down were presenting unified information to attendees. Smart move; by bringing us in to work on conference logistics, special events, production and the awards dinner, she was free during the planning stages and onsite at the conference to be front and center working strategically with company leaders.
Challenge 2: The client, a Fortune 500 Company, surprisingly never had a website for the conference or offered online capability for employees to register for the conference and reserve housing.
Strategy: DMM Group, after assessing the client's current business climate, determined that creating a website to promote the conference would help new employees feel more included and existing employees would feel more "in the know" about what to expect during the conference with so much uncertainty in the air.
Results Challenge 1: This was the best conference the client ever had. The website, acting as an information nucleus, eliminated internal staff having to contend with questions from employees; the luxury of keeping employees informed via the website freed up the planning staff to focus on the program content, speakers, keeping "high-touch" executives happy and employees energetic about coming to the meeting.
Results Challenge 2: The provision of online registration and housing allowed the in-house travel manager to focus solely on air travel and those last-minute changes that are inherent in a corporate culture. The registration and housing reports DMM Group provided to the client enabled Executive-Level Management to quickly review and communicate with their teams.
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