Here's our philosophy about marketing as it pertains to meetings, conferences and events:
You can't have an event without the people!
Marketing is a collaborative effort that requires strategic guidance and input from the stakeholders.
Too
often the marketing isn't addressed early enough in the planning stages
and you find yourself in a "reactionary" situation instead of a
"proactive" situation in which you can be confident that the marketing
is going to SELL WELL!
At DMM, we are passionate about
sitting down to learn about all the fabulous programs, sessions and
events you have planned for attendees. We ask a lot of questions, the
most important being "why should people come to this"? We're fearless about having those "difficult conversations" that ultimately ensure the marketing is successful!
After the team makes collaborative decisions, DMM sets
forth to take information and spin it into wonderfulness with our
astute writing capabilities.
Because our background in planning is so skilled, our marketing technique generates enthusiasm,
creates awareness and elicits response. End result? Increased interest, revenues
and participation!
Marketing and Promotion Planning Approach
• Develop an overall marketing strategy to reach your attendance goals.
• Identify your desired audience and seek out ancillary groups to reach
• Develop creative marketing campaigns for print and electronic marketing & promotions.
• Design a web site to promote an entire conference or "events within events".
• Design and distribute strategically scheduled e-mail blasts with different messages.
• Provide online registration, housing and instant, electronic confirmations.
Email Marketing Campaigns
When people receive email created by DMM Group, it's evident that thought has been put into the messaging:
• Copy: Concise and informative with a clear call to action.
• Aesthetics: The email is professionally laid out and branded for quick identification.
• Action-Oriented: The reader responds to the email by purchasing what you have to sell!
.
Event Promotion
Resourcefulness
and relationships make a huge difference in the level of success. DMM
Group is incredibly creative when it comes to determining the best
sources to reach out to for promotion. No matter what city you're based
in, we possess the right mix of know-how, connections and savvy to
reach decision-makers and get their buy-in to help us promote what
you're selling!
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