|
|
|
|
|
|
|
|
|
800.405.1659 |
|
Success Stories Please note: Company names are not included as we respect the privacy of our clients. DMM Group is passionate about people and it shows! We’ve had so many wonderful experiences working with our clients, each resulting in success. They hail from a myriad of industries and retained our planning and marketing services to help them meet their goals. We’re especially proud to know that our expertise, input and guidance have garnered positive results, as you’ll discern through reading the following stories. The common thread in each situation: Marketing and planning go hand in hand! Online Product Sales Client Type: Women’s Apparel Challenge: “Sold Out!” That’s what our client wanted to hear from a major department store chain who offered designs from her collection on their website. Strategy: We understood immediately that we couldn’t count on the department store marketing to its customers about her clothing. Our solution: Be resourceful and reach out to her internal email universe of “fans”! DMM Group created an email campaign using snappy copy, vibrant pictures and a user-friendly capability for customers to “click and purchase” online in a two-step process. Immediate Result: We sold out the inventory in less than a week! Long-Term Result: Due to the success of our initial small-scale experiment, we’re now re-strategizing her business model with an online boutique. This decision has given our client more control over where her company will go producing new collections, inventory quantity, generating sales and pre-selling designs prior to production runs. As her company grows and opens retail stores, the online shopping component will have a larger presence and more important role in the long term success of her company. Conference Planning and Marketing Client Type: Mandatory Corporate Meeting Challenge 1: When I was engaged to help plan the annual sales meeting, this client was undergoing enormous internal restructuring; buying up new companies, integrating new employees into their business processes and remaining cognizant about employee morale. Challenge 2: The client, a Fortune 500 Company, surprisingly never had a website for the conference or offered online capability for employees to register for the conference and reserve housing. Strategy: DMM Group, after assessing the client’s current business climate, determined that creating a website to promote the conference would help new employees feel more included and existing employees would feel more “in the know” about what to expect during the conference with so much uncertainty in the air. Results Challenge 1: This was the best conference the client ever had. The website, acting as an information nucleus, eliminated internal staff having to contend with questions from employees; the luxury of keeping employees informed via the website freed up the planning staff to focus on the program content, speakers, keeping “high-touch” executives happy and employees energetic about coming to the meeting. Results Challenge 2: The provision of online registration and housing allowed the in-house travel manager to focus solely on air travel and those last-minute changes that are inherent in a corporate culture. The registration and housing reports DMM Group provided to the client enabled Executive-Level Management to quickly review and communicate with their teams. Sales Rally Planning and Marketing Client Type: Corporate Challenge: This was the first time our client, a major Cell Phone provider, had engaged an outside planner to help plan meetings, which consisted of a “road show” in which we sales rallies took place across the state over a period of 3 weeks. The client brought us in to take the professionalism of their meetings to the next level with a full-blown stage production. Planning Strategy: When it comes to serving our clients, DMM Group has no ego! We turned to our industry colleagues for help; putting together a full team of professionals to collaborate on behalf of the client. Together, we developed a stage theme that visually demonstrated the CEO’s message to the employees. We hired a scriptwriter to make the visual theme a spoken reality. Since the attendance was comprised of young sales people, we included the C-Level Executives as part of the show for a light and fun feel where serious information was being delivered by the CEO. Marketing Strategy: Again, we were surprised to learn this large a company never created a website to promote the meetings or provided online registration. Because the audience was young and savvier about technology, we built a condensed, informative website and a quick registration component. Interactive Marketing Experiment: We added new components to this site for the first time. We wanted to experiment in working with a younger demographic who responds to technology: Employees were able to submit their best sales/service practices. They also were able to submit questions to the CEO. Interactive Marketing Results: While our primary client contact didn’t think employees would respond, they did, in droves…with questions! DMM Group was able to discern that the questions being asked veered way off from the information currently scheduled to be presented. With respect to the financial investment being made by our client to produce these meetings, and not wanting the CEO to incur embarrassment by presenting incorrect information, we bravely gave him our reports. He read, we watched. He was shocked, we were so proud of being able to provide him this insight. We revamped the entire script to best answer employee questions and deliver information to help meet sales targets! RESULTS: This project could not have been successful without collaborative involvement and the fearlessness of executive management to not only hear the truth, but care enough to respond to the truth! The employees loved the theme, the presentation was energetic, humorous and usefull and the organization at each event was seamlessly smooth thanks to the finesse of DMM Group. |
|
Copyright © 2002-2008 DMM All Rights Reserved. This website, its contents and copy, is the exclusive property of DMM and may not be reproduced, modified, and/or copied without prior written authorization. |