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MARKETING Marketing is the most integral component to “shout out” what you have to say! DMM Group is superb at marketing and highly adept when it comes to promoting what you have to “sell”. Our marketing technique generates enthusiasm, creates awareness and elicits response. End result? Increased revenues and/or participation! Marketing and Promotion Planning Approach Develop an overall marketing strategy to reach your attendance goals. Identify your desired audience. Develop creative marketing ideas for print and electronic marketing & promotions. Develop a marketing web site. Launch strategically scheduled e-mail blasts with different messages. Provide online registration and confirmations. Email Campaigns When people receive email created by DMM Group, it’s evident that thought has been put into the end product: Copy: Concise and informative. Aesthetics: The email is professionally laid out and branded for quick identification. Action-Oriented: The reader responds to the email by purchasing what you have to sell! NOTE: DMM Group produces emails using in-house technology we built from the ground up. Each email is customized to adequately address the specific messaging in order to bring the right response. Event Promotion Resourcefulness and relationships make a huge difference in the level of success. DMM Group is incredibly creative when it comes to determining the best sources to reach out to for promotion. No matter what city you’re based in, we possess the right mix of know-how, connections and savvy to reach decision-makers and get their buy-in to help us promote what you’re selling! Sponsor Relations/Marketing DMM Group, with over 15 years of hands-on experience managing the distinct requirements of Sponsors in a respectful manner, is uniquely qualified to manage Sponsors. Staying in frequent contact with the point of contact, DMM Group collaborates with Sponsors to decide how to best maximize their company’s participation through marketing opportunities that increase their exposure. We can promise you that with DMM Group involved, you’ll get rave reviews from Sponsors about how well we’ve served them…which of course makes YOU look great! |
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