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Communications DMM WEBSITE DESIGN: USER-FRIENDLY, INFORMATIVE and RESPONSE-DRIVEN! We find that the more attention paid to the development of clever, concise communications on the forefront, the more likely goals will be reached once the marketing is rolled out. The “hub” of communication is the Website, which acts as the nucleus for the web user to learn information and details about what your company offers. A website needs to accurately reflect the image of your company or organization with taste and functionality. As such, DMM Group doesn’t get caught up in designing sites with so many “bells and whistles” that rather than engaging the user, it chases them away! There is a distinction between a website designer and a webmaster...DMM Group manages both! We design content and then manage the site to keep it fresh and interesting.Our 3-step process before going live with your website:
CONFERENCE AND EVENT WEBSITES Building a website to “sell” a program requires lots of strategy. You’ve got to think like the participant and provide information in a manner that generates response and enthusiasm. The website is a powerful communication tool and serves as the “information nucleus” to relate real-time information to participants. Your website will be custom-designed and become a one-stop resource area to attract users looking for additional information or to register online. Website categories may include:
PRODUCT AND SERVICE WEBSITES Let our marketing expertise with website design/management and branded email campaigns benefit you with increased exposure and revenue! How often have you searched the web for something, clicked on a website and clicked right back off because the website was designed poorly, which made you question the credibility of the company’s professionalism? Whether the goal of your website is simply to let people know where you’re located and who you are or the goal is to sell product online (ecommerce), your company’s status and image increases exponentially by having a functional website designed and managed by DMM Group. Website page selections may include: Product selections “About Us” page In the Press page Location information Online email list development (to increase the number of people Promotions page Special tips or stories page Online questionnaires (let your customers tell you what they want!)
Add Online Shopping To Your Website!
DMM Group has the capability to design a fully functional online store for your company. Today, people are “armchair shoppers” who feel secure making online purchases. Often, once they’ve located what they’re looking for on the internet, being able to move from selection to purchase is the critical component that ensures you don’t lose the customer. Opening an online store will yield incremental revenues for your business and is also a great way to pre-sell product and garner feedback from customers about future product availability…we call this “risk-free” product development! From concept to implementation, DMM Group will guide you toward success! Required process to launch an online store: Select product categories Select items to include in each category Select images to promote each product Compose product descriptions Configure Inventory (SKU information, product quantity) Credit Card Processing (Merchant account setup, SSL Certificate setup, Credit Card posting) Configure Shipping Methods and Costs Determine Return Policies Beta-test Online Store before going live Adding an online store may be part of your future strategy so there’s no need to rush the process. In our opinion, it’s more important to do it right than do it fast! …AND REMEMBER: Having the online store is only half the marketing equation. Implementing an ongoing email campaign to stay in the consumer’s mind all year long is critical for a truly successful online store. (And, yes, of course we provide you this component, as well!) |
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